Voyado boosts advisory board with additions of Graham Broomfield and Martijn van der Zee

Customer experience platform Voyado reports that Graham Broomfield and Martijn van der Zee have joined its advisory board.

Broomfield has over 20 years of experience driving growth and transformation across the retail and consumer sectors. As COO at Neve Jewels Group, he leads the global expansion of a multi-brand jewellery portfolio, overseeing strategy across brand development, international markets, and digital innovation.

His career includes leadership roles at eBay, L.K.Bennett, and Crew Clothing, where he helped shape digital operations and customer experience strategies.

As Chief Digital Officer at Rituals, van der Zeeis led digital innovation, e-commerce, and customer experience across more than 20 markets, building award winning CRM and customer service operations and driving profitable omnichannel growth.

He has also held senior roles at Suit Supply and KLM Royal Dutch Airlines, heading up e-commerce and marketing strategies. He serves on several advisory and supervisory boards.

The advisory board also includes Daniel Harari, co-founder of Emarsys, and Linda Dauriz, former CEO of Tiger of Sweden, with experience from Hugo Boss and McKinsey in brand transformation and customer engagement.

“The pace of change in retail technology right now leaves no room for guesswork. Retailers deserve technology built on real-world insight. Our advisory board brings perspectives that push our thinking further and accelerate our innovation, so that we continue to help retailers make customer experience their most powerful revenue driver,” says Erica Sandelin Ekelund, CEO at Voyado.

RTIH AI in Retail Awards

Graham Broomfield is part of the judging panel for the first edition of RTIH’s AI in Retail Awards, sponsored by 3D Cloud and EdTech Innovation Hub.

This is now open for entries. Deadline for submissions is Friday, 5th December. It’s free to enter and you can do so across multiple categories.

Check out categories and entry forms here.

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Thursday, 29th January. This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.