Coborn's taps Revionics AI solutions for price and promotions optimisation across stores

Coborn’s is deploying Revionics' AI Pricing Platform across its supermarket brands.

“Delivering freshness and value to our communities has been our mission since 1921,” says Scott Winburn, Senior Director of Pricing Strategy at Coborn’s. “As we accelerate our growth journey - which includes operating more banners in expanded markets - our pricing strategy must be agile, localised and customer centric.”

He adds: “In this fast paced retail environment, you’re either innovating or you’re getting passed by those that are. For Coborn’s to be successful for another 100 years, we recognise that advanced technologies - including AI for pricing and promotion - are essential for delivering the best possible experience to our guests."

“With Revionics’ AI Pricing Platform, we can tailor our pricing strategies to reflect guests’ unique preferences and buying patterns across all our banners and communities. By bringing more science, scale and precision into our processes, Coborn’s will become even more effective at ensuring we’re priced right on the items our guests care about most.”

“Coborn’s rich history and current investment in dynamic growth, driven by their focus on value and meaningful guest experiences, make them an ideal partner for Revionics,” says Jeff Cashman, General Manager at Revionics.

“Their team understands that modern grocery success relies on best-in-class AI to navigate complexity. We are proud to provide the pricing science that will enable Coborn’s to balance customer loyalty, competitive positioning and profitability across their impressive retail portfolio.”

RTIH AI in Retail Awards

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As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

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