Lowe’s Style Studio expands to five stores across Austin, TX and surrounding area following pilot

Lowe’s has launched Style Studio for Apple Vision Pro in five stores across Austin, Texas, and its metro area. The app, developed by the retailer, allows customers to visualise and design a dream kitchen within an immersive, 3D experience.  

“By combining the power of Lowe’s Style Studio with our passion for helping customers, Lowe’s is transforming the retail experience like never before,” says Lowe’s Chief Digital and Information Officer Seemantini Godbole.

“This immersive in-store technology leverages the spatial computing technology of Apple Vision Pro to make it easier for customers to visualise, plan, and shop their dream kitchens, all in one seamless experience. This is yet another example of Lowe’s leading the industry in solving problems and fulfilling dreams for the home.”

The pilot begins Saturday, 15th March, and runs for a limited time in the following stores: 

• Central Austin, 800 Shoal Creek Blvd.

• S.W. Austin, 6400 Brodie Lane

• N.W. Austin, 13201 N Ranch Rd 620, Bldg G

• Bee Cave, 12611 Suite 100 Shops Pkwy.

• Marble Falls, 3200 N US Highway 281 

During each 45-minute consultation, a Lowe’s associate will help a customer navigate through kitchen options including sinks, cabinets, ranges, countertops, and flooring, using Apple Vision Pro.

Anyone joining the session, including friends, family, and decorators, can follow along on an iPad that mirrors the 3D experience. Customers can then digitally save and share their selected styles and product lists at the end of the session. These can also be saved to the customer’s Lowes.com account for future reference at home. 

“Lowe’s has long been a go-to resource in our community for home improvement advice,” says Ricardo Ramirez, Lowe’s of Central Austin store manager. “But it can still be difficult to make renovation decisions, especially in complex projects like a kitchen remodel. We’re excited to pair groundbreaking technology with the associate know-how customers trust.”

Sessions are free and available by appointment or walk-in (appointments are preferred). Appointments can be made at the aforementioned website. The Austin launch follows a shorter three-store test conducted last year. Since then, Lowe’s Style Studio has been updated based on customer feedback.

New options have been added across categories, with a focus on the addition of trending colors and newly popular kitchen designs. The Austin launch will also be the premiere of a teleport feature that allows users to view their kitchen from different viewpoints within the room. Customers will be able to jump to new views using a flick of their finger, allowing them to stay in their seat throughout the experience.

Lowe’s plans to roll-out Style Studio in additional stores this year.

2025 RTIH INNOVATION AWARDS

Immersive experiences will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.