Crocs India 2025 campaign for Holi Hindu festival bags 300 million views on a single Instagram post

Crocs India reports that its 2025 Holi campaign has achieved 300 million views on a single Instagram post.

Featuring the reimagined Bollywood classic Rangeela Re and Indian actress Pratibha Ranta, the campaign aims to capture the spirit of Holi with high energy dance, bold colours, and festive joy.

In a LinkedIn post, Yann Le Bozec, Group VP - Head of Marketing at Crocs International, said: “Our Holi themed Jibbit and Classic Clogs added a playful touch, allowing everyone to express their unique style. The campaign resonated with consumers, tapping into pop culture nostalgia and celebrating joyous moments. The vibrant colours and heartfelt celebrations turned the campaign into a viral sensation.”

The initiative also tapped the recent announcement that Crocs India is available for rapid delivery via Swiggy Instamart.

Le Bozec added: “Crocs delivered in ten minutes? Yes please! Thanks to our partnership with Swiggy Instamart and Apparel Group India, Crocs India makes a big step in quick commerce. But that's not all! 300 seems to be a magic number for us as alongside reaching 300 million views, our Holi campaign has also helped achieve 300,000 followers on Instagram.”

2025 RTIH INNOVATION AWARDS

Social media will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.