Online retailer 2tall enlists Shipster as it tackles challenges of managing fulfilment and shipping

2tall, a clothing brand for, yep, you've guessed it, tall men, is partnering with shipping software specialist Shipster.

The Aberdeen-based e-commerce retailer has invested in technology to digitalise its warehouse management and shipping process to enable faster, error-free, and cost-effective order fulfillment.

Central to the strategy is its deployment of Shipster, a custom shipping integration platform which connects online retailers, e-commerce warehouses and distributors with over 100 available couriers, warehouse management systems and sales platforms, such as Shopify.

As a result, 2tall has automated its pick-to-ship process, increasing efficiency and productivity, increasing profits and enabling operational flexibility for growth. 

J.J. Warwick, Managing Director at 2tall, says: “We’ve always seen ourselves as a solution to a problem that tall men face, and our goal has always been to make life easier for guys who have been overlooked by traditional retailers, and even big and tall stores, which a lot of our customers complain put the focus on big, rather than tall and slim."

“As we grew, the challenges of managing fulfilment and shipping were taking up too much of our time. Partnering with Shipster has been transformative. It’s freed us to focus on what we do best - creating exceptional clothing - while they take care of the complex logistics.”

Since its launch in 2013, 2tall has been endorsed by ex-footballer Peter Crouch and professional sportsmen such as British basketball alumni Kieron Achara, and commonwealth beach volleyball player Chris Gregory.

But as international demand surged, the company’s previous systems struggled to keep pace, leading to inefficiencies, rising costs, and increased errors. Warwick and co-founder Andrew Burr recognised that its existing logistics infrastructure needed a radical overhaul to continue scaling efficiently.

By replacing manual processes with barcode scanning and automated shipping rules, 2tall has reduced human intervention and error, ensuring that customers receive the right products, every time.

Shipster’s dynamic shipping algorithms have made it possible for 2tall to automatically select the most cost-effective carriers based on weight, destination, and parcel type. This has led to significant savings on both shipping costs and costly reshipping due to errors. Automated shipping rules have enabled all staff to dispatch an order, without the need for experience in knowing which services to use where.

Shipster's flexible licensing model also means that the business can add or remove licenses or couriers during busier or quieter periods.

Tony Cheetham, Founder and Managing Director at Shipster, says: “2tall is a perfect example of a company’s mission in action. Retailers today need solutions that are not only efficient but also scalable and adaptable. We’re thrilled to support 2tall as they continue to redefine what it means to shop for tall men’s fashion. Their success is a testament to how powerful technology can transform business operations and drive growth in a competitive global marketplace.”

2025 RTIH INNOVATION AWARDS

Digitalisation will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.