SheerID teams with Albertsons Companies to provide SNAP recipients with various perks

SheerID has announced a partnership with Albertsons Companies, a food and drug retailer in the United States whose banners include Albertsons, Safeway, Vons, Jewel-Osco, ACME and Shaw's.

Albertsons Cos. stores are now offering SNAP (Supplemental Nutrition Assistance Programme) customers a 50% discount on the FreshPass programme.

For $49 per year, SNAP recipients can get a range of benefits and exclusive perks at all Albertsons’ stores including free delivery on grocery orders over $30; additional savings on Albertsons Cos.’ O Organics and Open Nature brands; and points that don’t expire.

“With the recent launch of our groundbreaking ADP (Audience Data Platform), we’re excited to partner with Albertsons Cos. to demonstrate how we can support the company’s mission to address food insecurity in local communities while strengthening customer engagement and loyalty,” says Rebecca Grimes, Chief Revenue Officer at SheerID. “Our platform’s permissioned data will equip Albertsons Cos. to help more families have equitable access to the services they need.”

"Supporting the local communities we serve is a core value for us, and our partnership with SheerID reinforces our commitment by providing the tools to effectively reach the right audience with relevant and meaningful benefits,” says Sean Barrett, Chief Marketing Officer at Albertsons Cos. “Through this initiative, we aim to deliver significant savings and value to SNAP customers, ensuring they have access to essential products and services at affordable prices.”

2025 RTIH INNOVATION AWARDS

Physical stores will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in April, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.