JD Sports Fashion taps o9 AI powered platform to enhance assortment planning capabilities

o9 has announced a partnership with JD Sports Fashion.

JD Sports Fashion is a UK-based omnichannel retailer that operates more than 970 stores across Europe.

o9’s AI powered platform will enhance its assortment planning capabilities with the aim of becoming more data driven, automated, and agile. It will be implemented across JD Sports Fashion, Size?, and HIP brands.

“In today’s ever changing business environment, building an agile customer offering tailored to local needs, that is delivered with speed and efficiency, is critical to keeping a competitive edge,” says Wim van Aalst, Chief Supply Chain Officer, JD Sports Fashion.

“As we continue growing our business, we look forward to partnering with o9 as they understand our business model and our unique requirements to enhance our assortment planning capabilities.”

Chakri Gottemukkala, o9’s Co-Founder and CEO, says: “As retailers continue to seek ways to build greater resiliency to mitigate potential risks and pursue emerging opportunities, we’re pleased to work with JD Sports Fashion to provide planning solutions that further enhance agility as the company continues to expand its global footprint.”

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September.

This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

Key 2025 dates

Friday, 18th July: Award entry deadline 

Tuesday, 22nd July: 2025 finalists revealed

Wednesday, 23rd July - Friday, 8th August: Judging days

Wednesday, 3rd September: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.