Macy’s among retailers working with Pinterest to test and provide feedback on AI driven auto-collages
Pinterest is rolling out a suite of new AI driven ad solutions, with the aim of making it easier for advertisers to tap into emerging trends and meet consumers at every stage of their shopping journey.
As part of Pinterest Ad Labs, it is piloting auto-collages whch, it claims, allows advertisers to turn their existing product catalogue into thousands of new shoppable collages in minutes.
Auto-collages intuitively curates, cuts out and groups together product images into new shoppable visual content based on:
Outfit ideas: finds items of clothing that make up a look based on existing outfits and builds a new outfit collage.
User engagement: creates new collages that emulate existing collages with strong user engagement.
Similar products: selects similar products and groups them together in a grid style collage.
User saves: creates new personalised collages featuring products similar to what users have saved on their boards.
Macy’s is one of the retailers currently working with Pinterest to test and provide feedback on auto-collages. In the coming months, it plans to gradually expand access to more advertisers.
“Auto-collage was born out of the Pinterest Ads Labs programme that launched last year, where we innovate new generative AI products that help brands stay ahead of the curve,” says Julie Towns, Pinterest Vice President for Product Marketing and Operations.
“The auto-collages tool is an exciting leap that harnesses AI to instantly transform how brands turn their product catalog into fresh creative that resonates with Gen Z and beyond.”
RTIH AI in Retail Awards
RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries.
As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.
With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.
Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.
Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September.
This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.
Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com
Key 2025 dates
Friday, 18th July: Award entry deadline
Tuesday, 22nd July: 2025 finalists revealed
Wednesday, 23rd July - Friday, 8th August: Judging days
Wednesday, 3rd September: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.
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