Rita Ora and Anna Lahey co-host first TikTok Shop together as TYPEBEA founders connect with customers

On Friday, British singer-songwriter, TV personality, and actress Rita Ora took part in a live shopping event that saw a new brand she has co-founded launch exclusively on TikTok Shop.

In a LInkedIn post, Nora Zukauskaite, Integrated Marketing Director - TikTok Shop UK & Europe, said: "TYPEBEA, the hair growth performance led haircare brand co-founded by global superstar Rita Ora and entrepreneur Anna Lahey, made its TikTok Shop debut with an exclusive live event streamed directly from Rita Ora's TikTok page."

She added: "The livestream saw Anna Lahey, who is also founder of the popular collagen supplement brand Vida Glow, and Rita Ora co-host their first TikTok Shop Live together, offering fans the chance to shop limited edition bundles, access exclusive discounts, and win major prizes, all while connecting directly with the founders in real-time."

TYPEBEA was created by Ora and Lahey after both founders struggled to find a solution to their own experience of hair loss and excessive heat damage from styling over time, and wanted to feel confident with their own hair.

2025 RTIH INNOVATION AWARDS

Live shopping will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.