Suntop targets back to school crowd with connected packaging powered prize giveaway

Coro’s fruit juice brand Suntop, in partnership with Appetite Creative, has launched a new connected packaging experience to kick off the back to school season with prizes and rewards for its new 'Mega Back to School 2025' campaign.

This aims to develop a fun, engaging instant win experience that drives sales and expands Suntop's reach to include Gen Z consumers. The promotion, in partnership with the anime One Piece, is a show about pirates featuring the main character named Luffy.

Customers who get Suntop products, can scan the QR code on the packaging and register with their information to instantly enter the draw for prizes. These include trips to Japan, PlayStation 5, tablets and Funko Pops for One Piece characters, plus digital wallpapers that everyone wins upon completing their entries. 

“We wanted to develop a fun, engaging and secure instant win experience that drives sales and expands Suntop’s reach to Gen Z. As society increasingly embraces technology, it's crucial to tailor marketing strategies to align with consumer preferences, maximising the potential for impactful results. Our new back to school connected packaging campaign delivers this business goal perfectly," says Omar Shehata, Brand Manager at Suntop.

“This new connected experience creates community by inspiring, involving and rewarding customers. By using QR codes and branded landing page, we can ensure fair play and track the progress in real-time. It also gives us the chance for Suntop to gather valuable data, using custom branding and offer product cross-selling opportunities. It’s a win-win for everyone," says Jenny Stanley, Managing Director at Appetite Creative.

The web page tracks real-time interaction, such as buying habits, product preferences, average engagement time, age, location, scan rate, page views, number of users, return users and social media shares, including GDPR compliant personal data.

The experience is designed with Arabic as the default language with English options to cater to the regional market. The campaign will run across four regions: Saudi Arabia, Oman, Bahrain and the United Arab Emirates.

2025 RTIH INNOVATION AWARDS

Customer engagement will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.