Sustainability and ethics are driving second-hand retail boom, DHL eCommerce UK research finds

Pre-loved is all the rage right now, and online marketplaces are reshaping how consumers buy and sell their preloved items. Research from DHL eCommerce UK (involving 2,009 consumers) finds that 49% of Brits have purchased and sold (42%) goods on online marketplaces, rising to 63% and 52% amongst 25-34 year olds.

While second-hand retail has long been a go to for vintage fashion fans, the rise in popularity of online marketplaces has given it a significant boost, particularly amongst the younger generation. Sustainability (38%) and ethical purchasing (28%) are top drivers for this change, surpassed only by affordability (52%). 

Unsurprisingly, fashion is the most popular category of second-hand items sold online. Nine in 10 reveal they have sold clothes online, extending the life cycle of items and positively reducing the environmental impact of fashion. This is followed by accessories (32%) and a close 31% shoes. 

Meanwhile, many are extending their commitment to sustainability, with over half of sellers saving packaging from other parcel deliveries to reuse when selling goods on online marketplaces. This rises to 63% among those aged 55 and over.

Gemma Marshall, Out of Home Product Manager, DHL eCommerce UK, says: “The growing trend of buying and selling preloved items online reflects a broader shift in consumer values. Sustainability is a key driver for those embracing preloved shopping, and it’s no surprise that more retailers are stepping up to offer preloved options to meet this demand.”

“This commitment extends beyond the items themselves to the delivery process, where consumer choice plays an influential role. By opting for delivery partners that prioritise sustainability and convenient service, such as those offering parcel shops and lockers, buyers can further amplify their positive impact on the planet.”

The research reveals that a quarter of consumers value options for delivery when buying on online marketplaces. The more flexible parcel shops and lockers are a popular choice for delivery, with 20% finding it easier to collect the items they buy from these areas.

2025 RTIH INNOVATION AWARDS

Online marketplaces will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.