Honeylove partners with Frate Returns to tackle fraud and streamline exchanges for customers

Honeylove, a DTC women’s apparel startup founded by recording artist turned fashion designer Betsie Larkin, has teamed up with Frate Returns.

In a LinkedIn post, Bailey Newton, Co-founder and CEO at Frate Returns, said: “Honeylove has grown from a breakout shapewear startup into a powerhouse intimates brand with millions of customers and a rapidly expanding assortment that now includes bras, tops, bodysuits, sleep, and more.”

He added: “Their team is obsessed with delivering not just amazing products, but also an experience that makes customers feel valued at every step. That's why they switched to Frate. We'll help Honeylove tackle returns fraud, streamline exchanges, and most importantly, ensure their customers enjoy a smooth, hassle free returns process; matching the same level of care it puts into every garment.”

“We couldn't be more excited to team up with such a fast moving, innovative brand. Here's to delighting customers every step of the way and pushing the envelope on what's possible with returns.”

2025 RTIH INNOVATION AWARDS

Online returns will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now closed for entries with our finalists and shortlists being announced this week, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.