Perion and Albertsons Media Collective unlock first-party audiences via display and DOOH campaigns

Albertsons Media Collective, the retail media arm of Albertsons Companies, has announced a partnership with Perion Network that gives advertisers the ability to activate against the retailer’s purchase-based first-party audiences across Perion's display and DOOH formats.    

The tie up enables advertisers to reach more than 100 million verified shoppers throughout the entire purchase journey - from on the go awareness near Albertsons Cos.’ over 2,200 store locations to online conversion, using localised offers and measurement tools.

“Our partnership brings together the three pillars marketers are demanding today: high-quality audience data, engaging ad formats and measurable outcomes,” says Evan Hovorka, VP of Product Innovation at Albertsons Media Collective. “Together with Perion, we’re enabling advertisers to reach shoppers across the full journey from discovery to purchase with scale, impact and precision.”

“This partnership showcases the power of our differentiated ad tech to connect premium media, retail intelligence and AI driven measurement,” says Tal Jacobson, Perion’s CEO. “We’re unlocking new revenue streams by unifying retail data and high impact media, giving marketers the confidence to invest and scale.”

2025 RTIH INNOVATION AWARDS

Retail media will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now closed for entries with our finalists and shortlists being announced this week, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.