Frasers Group announces update to customer loyalty and rewards ecosystem offering

Frasers Group is integrating Sports Direct membership into the Frasers Plus credit payment account with the aim of creating one unified, rewards platform.

From February, Frasers Plus will serve as the single destination for rewards and flexible payment options across the group’s brands including Sports Direct, FLANNELS, and FRASERS, as well as 16 partner retailers such as LOOKFANTASTIC and Myprotein. 

David Twigg, Managing Director of Frasers Group Financial Services, says: “This is an exciting step forward for Frasers Plus."

"By integrating Frasers Group’s existing loyalty offerings under Frasers Plus, we’re building on important learnings from the past year about how our customers like to shop and streamlining the customer experience to deliver a more powerful, personalised, and cohesive rewards proposition across our full portfolio and partner retailers. This new chapter will bring engaged Frasers Plus users unparalleled flexibility and value, earning points and benefits as they spend."

2026 RTIH Innovation Awards

Loyalty and rewards will be a key focus area at the 2026 RTIH Innovation Awards.

The awards will open for entries in April. They celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Thursday, 15th October.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.