Agentic web specialist Limy emerges from stealth as startup bags $10 million in funding
Limy, an infrastructure platform for optimising brand performance in the agentic web, has emerged from stealth, announcing a $10 million funding round led by Flybridge with participation from a16z speedrun. Other investors include Axiom, AnD, Communitas & JRV.
“We’re at the beginning of a seismic shift in how information is organised on the web, and brands have to adapt to the AI powered future,” says Jeff Bussgang, General Partner and Co-Founder at Flybridge, Senior Lecturer at Harvard Business School.
“Limy is leading the way, turning the black box of AI into a channel for brand discoverability, engagement, and direct revenue. Agentic commerce is the future, and Limy is leading brands there.”
“We’ve been highly impressed with Limy’s distinct approach to AI discoverability, leveraging its proprietary data based on agentic behavior rather than user activity,” said Troy Kirwin, Investment Partner at a16z speedrun.
“We’re excited to be backing Limy, who are at the forefront of AI optimisation and advertising in our emerging agentic web era. We have the utmost confidence in the founding team’s technical prowess and leadership.”
Limy’s technology identifies and decodes every agent and bot interaction that takes place within a site, detecting what information is being fetched and what action is or isn’t being taken. The company produces its own proprietary data based on these agent interactions, generating specific insights for brands.
“Other players in this space are focused on what users are entering into LLMs, i.e. user data, but in the agentic web, agents’ actions are much more important,” says CEO and Co-founder Aviv Shamny.
“The shift from user data to agent data is underway, and that’s exactly where we’re focused, giving us a clear advantage. We’re delighted that a16z speedrun, Flybridge and our other tier one investors have recognised how critical this is to the future of AI discovery.”
RTIH AI in Retail Awards
RTIH proudly presents the first edition of its AI in Retail Awards, sponsored by VenHub Global, 3D Cloud and EdTech Innovation Hub.
As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.
With 2026 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.
Our 2026 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.
Winners will be announced at an evening event at The Barbican in Central London on Thursday, 29th January. This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.
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