Derbion shopping centre connects with Living Map to launch new digital wayfinding experience

UK shopping centre, Derbion, is partnering with Living Map in a bid to enhance the visitor experience. It is the latest Savills managed retail destination to invest in the company’s digital wayfinding offering.

Living Map has developed an interactive digital map designed to help visitors navigate the centre with ease. The solution will focus on reducing confusion, preventing lost journeys, and enabling instant redirection in the event of store relocations, closures or layout changes.

It will also provide data analytics to support smoother day-to-day operations, while offering insights that help optimise centre performance and drive improvement across the space. The technology will be accessible to shoppers via on-site kiosks, mobile and desktop.

Carly Salisbury, Head of Marketing and Communications at Derbion, says: “We are always looking for ways to make every visit to Derbion as easy and enjoyable as possible. Partnering with Living Map allows us to introduce a smarter, more intuitive wayfinding experience that helps guests navigate the centre with confidence. This investment reflects our commitment to enhancing convenience, accessibility and overall visitor satisfaction as expectations continue to evolve.”

Phil Rae, Chief Product Officer, Living Map, says: “We’re pleased to be working with Derbion on this project, in collaboration with Savills, with whom we’ve developed a strong and trusted partnership.”

“Our focus is on making it easier for visitors to navigate the centre day-to-day, while the centre’s management team can use our platform to keep maps accurate, current, and reflective of changes as they happen. We look forward to seeing the solution go live and become a natural part of the visitor experience.”

The solution will be launched and made available to the public later this year.

2026 RTIH Innovation Awards

Digital retail will be a key focus area at the 2026 RTIH Innovation Awards.

The awards will open for entries in April. They celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Thursday, 15th October.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.