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Dentsu taps Adobe technology for Poptopia, pitched as an immersive digital playground for Pringles enthusiasts

Staff Writer 03/05/2024 Staff Writer 03/05/2024

Dentsu taps Adobe technology for Poptopia, pitched as an immersive digital playground for Pringles enthusiasts

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The power of experience: how immersive technologies are redefining retail spaces

Staff Writer 04/04/2024 Staff Writer 04/04/2024

The power of experience: how immersive technologies are redefining retail spaces

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McDonald’s taps QR codes as it preps WcDonald’s campaign celebrating the art of manga and anime

Staff Writer 21/02/2024 Staff Writer 21/02/2024

McDonald’s taps QR codes as it preps WcDonald’s campaign celebrating the art of manga and anime

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J.Crew brings Virtual Closet experience to Apple Vision Pro with 2023 RTIH Innovation Awards winner Obsess

Staff Writer 05/02/2024 Staff Writer 05/02/2024

J.Crew brings Virtual Closet experience to Apple Vision Pro with 2023 RTIH Innovation Awards winner Obsess

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Alo Yoga teams with Obsess on alo Sanctuary, a wellness shopping experience for Apple Vision Pro

Staff Writer 05/02/2024 Staff Writer 05/02/2024

Alo Yoga teams with Obsess on alo Sanctuary, a wellness shopping experience for Apple Vision Pro

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e.l.f. Cosmetics announces launch of its first beauty shopping experience for Apple Vision Pro

Staff Writer 05/02/2024 Staff Writer 05/02/2024

e.l.f. Cosmetics announces launch of its first beauty shopping experience for Apple Vision Pro

e.l.f. Cosmetics

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Mytheresa enlists Obsess on launch of immersive shopping experience for Apple Vision Pro

Staff Writer 03/02/2024 Staff Writer 03/02/2024

Mytheresa enlists Obsess on launch of immersive shopping experience for Apple Vision Pro

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Outform works with Tom Ford on immersive Myrrhe Mystère experience at Galeries Lafayette Paris Central podium

Staff Writer 31/10/2023 Staff Writer 31/10/2023

Outform works with Tom Ford on immersive Myrrhe Mystère experience at Galeries Lafayette Paris Central podium

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Emperia CEO Olga Dogadkina talks virtual stores, gaming platforms and popular but absurd comparisons

Staff Writer 17/10/2023 Staff Writer 17/10/2023

Emperia CEO Olga Dogadkina talks virtual stores, gaming platforms and popular but absurd comparisons

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Pocket Planet preps immersive experiential attraction launch in Oxford Street, London

Staff Writer 05/09/2023 Staff Writer 05/09/2023

Pocket Planet preps immersive experiential attraction launch in Oxford Street, London

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Trickster gods and retro burgers: McDonald's x Loki 1982 takeover goes live in Brooklyn, New York

Staff Writer 31/08/2023 Staff Writer 31/08/2023

Trickster gods and retro burgers: McDonald's x Loki 1982 takeover goes live in Brooklyn, New York

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Welcome to our world: L’Occitane En Provence teams with Emperia to launch new virtual experience

Staff Writer 06/07/2023 Staff Writer 06/07/2023

Welcome to our world: L’Occitane En Provence teams with Emperia to launch new virtual experience

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J.Crew teams with Obsess for immersive virtual experience celebrating 40th anniversary

Staff Writer 09/06/2023 Staff Writer 09/06/2023

J.Crew teams with Obsess for immersive virtual experience celebrating 40th anniversary

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Alo Yoga teams with RTIH Innovation Awards winner Obsess on virtual reality shopping experience

Staff Writer 07/02/2023 Staff Writer 07/02/2023

Alo Yoga teams with RTIH Innovation Awards winner Obsess on virtual reality shopping experience

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Ingka Centres opens pop-up PlayLabs for parents and children

Staff Writer 03/11/2022 Staff Writer 03/11/2022

Ingka Centres opens pop-up PlayLabs for parents and children

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The Home of Connected Brands looks to shape future of retail

Staff Writer 25/10/2022 Staff Writer 25/10/2022

The Home of Connected Brands looks to shape future of retail

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Balmain Paris and SharpEnd launch NFC enabled Pokémon adventure

Staff Writer 02/09/2022 Staff Writer 02/09/2022

Balmain Paris and SharpEnd launch NFC enabled Pokémon adventure

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Samsung unveils immersive experience in Heathrow’s T5 terminal

Staff Writer 01/09/2022 Staff Writer 01/09/2022

Samsung unveils immersive experience in Heathrow’s T5 terminal

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Smartech unveils The Track, a Formula One destination in Selfridges, London

Staff Writer 01/07/2022 Staff Writer 01/07/2022

Smartech unveils The Track, a Formula One destination in Selfridges, London

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Ethan Allen taps Bitreel tech for immersive 3D virtual experience

Staff Writer 23/06/2022 Staff Writer 23/06/2022

Ethan Allen taps Bitreel tech for immersive 3D virtual experience

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