Single source of truth: Furniture retailer Raymour & Flanigan taps 3D Cloud Sectional Configurator solution

Raymour & Flanigan, a US furniture retailer, is leveraging 3D Cloud’s Sectional Configurator solution. This tool joins 3D Cloud 360 Spins, WebAR (47x ROI), and Room Planner, which has been used to create thousands of buyable room designs.

The aim is to simplify the sectional sofa buying process, offering easy, error free customisation that integrates seamlessly with hybrid online and physical showroom experiences.

The 3D Cloud Sectional Configurator is a key addition to Raymour & Flanigan’s 3D product page strategy. With over 85% of customers pre-shopping on the website before visiting showrooms, the tool showcases the variety of sectional options available.

"The 3D Cloud platform offers a single source of truth, making it easy for us to manage and deploy 3D content across applications," says Katharine Martin, Senior Site Merchandiser at Raymour & Flanigan.

"With more customers browsing online before visiting showrooms, the 3D Cloud Sectional Configurator helps us deliver a seamless experience. It’s one of many tools we use to provide consistent, top-notch service, connecting shoppers with our associates whether they start or finish their purchase online or in-store.”

“We are excited to see how Raymour & Flanigan is reimagining their e-commerce product detail pages, infusing them with more 3D experiences,” says Beck Besecker, CEO and Co-Founder at 3D Cloud by Marxent.

“The team at Raymour has been incredible to work with, and we’re proud to offer a platform that supports their vision of delivering endless possibilities for their customers.”

2024 RTIH INNOVATION AWARDS

3D Cloud was among the sponsors of the sixth edition of the RTIH Innovation Awards.

The awards, also sponsored by Vista Technology Support, Scala, CADS, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended last night’s gathering.