Tesco launches retail media certification in bid to build industry expertise around a booming landscape
Tesco Media and Insight Platform, powered by dunnhumby, has launched its Tesco Retail Media Certification, a new training programme designed to help marketers demystify and master the booming retail media landscape.
Available via the Tesco Media Academy, this focuses on the transformative potential of retail media for advertisers.
It provides a 360-degree view of running successful retail media campaigns through targeted modules, including: Navigating the evolving retail media landscape; Leveraging data for actionable insights; Crafting full-funnel campaigns across in-store, onsite and offsite Tesco Media channels; Measuring and optimising campaign effectiveness
"Retail media offers an unparalleled opportunity for brands to connect with consumers throughout the purchase journey in an engaging and measurable way," says Stacy Gratz, Sales & Marketing Director at Tesco Media and Insight Platform. "Our new certification equips brand and shopper marketers with expert training directly from one of the industry leaders."
The certification has been undergoing a trial phase with agency partners, with over 250 media professionals from EssenceMediacom, Publicis Media, Wavemaker, Mindshare and Omnicom Media Group successfully completing it.
“We're proud to partner with Tesco Media on the launch of the Tesco Retail Media Certification programme,” says Prateek Gupta, OMG UK.
“This comprehensive training initiative represents a significant step forward in empowering brands and agencies to capitalise on the immense potential of retail media. By providing in-depth education on the Tesco platform, leveraging the power of data, and fostering best practices in campaign planning, activation, and measurement, this certification programme will equip us to deliver unparalleled value to our clients.”
The certification is available to advertisers and partners or anyone with an interest in learning more about retail media and they can sign up today for the self-paced certification via the Tesco Retail Media Academy. After passing the final assessment, participants will receive a Tesco Retail Media Certification certificate and LinkedIn and email badge to showcase their expertise with their network
2024 RTIH INNOVATION AWARDS
Retail media was a key focus area for the sixth edition of the RTIH Innovation Awards.
The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.
Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”
He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”
“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”
Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended last week’s gathering.
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