Retail agency Outform appoints former Boots UK exec Florent Beaujot as Business Unit Director, EMEA Beauty
Retail agency Outform has appointed Florent Beaujot as Business Unit Director, EMEA Beauty, a newly created role.
He joins from Boots UK, where he was Design & Development Manager, delivering focused, scalable and adaptable shopping experiences for all aspects of the physical store.
He also worked as part of the team to deliver the retailer’s beauty store at Battersea Power Station which opened at the end of 2023.
Beaujot joins a fast team located across Europe offering Outform’s design and manufacturing experience to clients within the beauty, beauty tech, health and wellness industries.
He will report to Donna Regii, VP Beauty as part of Outform’s global strategy to deliver “beauty retail expertise, strategy led design, a seamless way of working across all markets, and best in class, in-region manufacturing capability to maximise sustainability and nimbleness to market”.
Outform works with the likes of Estée Lauder, The Ordinary, Too Faced, L’Oreal Luxury Fragrance, Rare Beauty, r.e.m. beauty, Haus Labs, and Therabody.
It also partners with disruptive beauty brands to support their launch and expansion into a wide range of retail environments.
Regii says: “Florent has lived and breathed beauty retail for almost two decades. The deep knowledge and expertise that he has acquired is exactly what we need as we double down on driving our beauty business across EMEA.”
“His arrival allows us to take our beauty credentials to the next level globally, delivering innovative design, tech and manufacturing solutions in-store that ultimately drive productivity for our beauty clients and retail partners.”
Beaujot adds: “Outform combines a digital/interactive pedigree with global design and manufacturing capabilities that it has perfected by delivering retail innovation in the consumer electronics retail environment.”
“The beauty industry is ripe for the type of unique long-term partnership that Outform offers; a custodian for brands who want to shine in every kind of retail setting.
He adds: “Through my role working at Boots I know that brands and retailers want more choice in the suppliers they can work with and access to a broader set of capabilities.”
“Beauty is proving to be an incredibly resilient sector and I believe there are really exciting opportunities for Outform to prove an innovative and reliable partner.”
According to Outform’s recent research into beauty retail, shoppers come in-store for a different, value added experience compared to when they are online.
In-store they seek new information to support their decision-making; they want to play, explore and discover, especially when faced with a new category or brand.
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