Changing times as tech savvy furniture shoppers show preference for 3D tools in stores and online
3D Cloud by Marxent has published its 3D Cloud Furniture Shopping Trends Study 2024, showcasing the emergence of a completely new customer journey within this space.
The study conducted by Provoke Insights surveyed 400 furniture shoppers.
Topline findings indicate that consumers prefer shopping with retailers who offer 3D visualisation and configuration experiences.
Two-thirds of respondents who did not use a 3D visualiser or configurator when purchasing furniture expressed a wish that they had.
Over three-quarters of consumers revealed that using 3D visualisation or configuration tools makes them feel like smarter furniture buyers.
60% of shoppers expressed a desire for more in-store assistance with furniture visualisation.
"The findings were clear - 3D planning, configuration, and visualisation tools are highly desirable to shoppers, and they lean toward retailers who provide great 3D tools," says Carly Fink, President at Provoke Insights.
"For years we’ve seen data and anecdotal evidence that backs this study up, so it’s great to finally have third-party research that validates our observations and captures the current state of consumer preferences," says Beck Besecker, CEO and Co-founder at 3D Cloud by Marxent.
"We’ve seen it first hand. Retailers who embrace 3D visualisation technologies are poised to redefine the customer experience and stay ahead in the competitive landscape.”
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