The Wall Street Journal kicks of Cannes Lions with virtual replica of Journal House with AI company MeetKai

Each year, Cannes Lions International Festival of Creativity attendees visit The Wall Street Journal’s Journal House where industry bigwigs convene for a week of discussions.

Now, in collaboration with MeetKai, the first ever digital twin of Journal House Cannes Lions will debut in the metaverse. 

Available from 17th-20th June, guests attending in person or remotely through any web connected device can immerse themselves in an interactive virtual version that mimics the experience of being physically present onsite.

This will be powered by MeetKai’s AI enabled, digital twin technology and metaverse platform.

Attendees will have greater opportunities to engage with event activities, event sponsors and exclusive content from previous Wall Street Journal Events with the help of AI intelligent avatars equipped with knowledge of the venue and MeetKai’s latest chat feature enabling attendees to interact in real-time.

“We're thrilled to leverage MeetKai's innovative platform to showcase our new Journal House destination on the Croisette to attendees at the Cannes Lions Festival,” says Gabrielle Doyle, Executive Director of Strategy and Operations for Live Journalism and Events at The Wall Street Journal.

“This digital twin not only extends our reach beyond the physical space but also provides a unique opportunity for those unable to join us in person to engage with our content, partners, and onsite experiences.”

“It’s an exciting way for our global audiences to explore this new distinctive space and enjoy the luxury and sophistication that define Journal House as WSJ’s home away from home during one of the most prestigious marketing events in the world.”

 “Cannes Lions is the preeminent creativity festival in the world, so having the opportunity to embark on an innovative venture with The Wall Street Journal and unveil our virtual experience on a stage of that scale is incredible," says James Kaplan, CEO and Co-Founder at MeetKai.

“We not only look forward to growing our partnership with the Journal to roll out more immersive and memorable web enabled experiences for their readers but are excited to further explore how our AI enabled platform can impact the future of meetings and events across the industry.”

"We're thrilled to make Journal House Cannes Lions accessible to a global audience for the first time” says Weili Dai, MeetKai Executive Chairwoman and Co-Founder

"I’m extremely proud of MeetKai's digital twin technology and the opportunity of recreating such a beautiful space in collaboration with The Wall Street Journal.”

“This AI powered environment will not only offer an unparalleled experience for Cannes Lions attendees but set a new benchmark for connectivity and engagement in the creative industry.”