Long John Silver’s taps Attentive, Bikky, Plein Air and Sparkfly retail technology to boost customer engagement

Long John Silver’s has partnered with Attentive, Bikky, Plein Air, and Sparkfly to implement a digital and in-store customer experience across more than 300 corporate stores and participating franchisees.

This will leverage a suite of platforms including Attentive’s CRM and SMS Messaging; Bikky’s Customer Data Platform; Plein Air’s Web and Mobile App; and Sparkfly’s Offer Management, Loyalty, Digital Wallet, and PoS Middleware Platform, with the aim of creating more meaningful messages, offers, and digital experiences for LJS guests.

“We're dedicated to delivering treasured moments for our customers,” says Jason Antony, Director of Digital Marketing at Long John Silver’s.

“By incorporating this cutting-edge technology into one 360° engagement ecosystem, we're excited to seamlessly blend the online and in-store experience and cater to today’s modern, digital first consumer.”

“By harnessing the power of Attentive SMS and Email, we are excited to help Long John Silver’s create personalised interactions with their customers,” says Angelique Kamara, VP of Partnerships at Attentive.

“Our collaboration aims to bridge the gap between in-person dining and digital interactions, providing a seamless experience that enhances customer satisfaction and loyalty.”

“Long John Silver’s is an iconic brand that changed the QSR industry when they first opened their doors over 50 years ago,” says Abhinav Kapur, Co-founder and CEO at Bikky.

“We are proud to play a role in helping them once again reinvent the industry with a top-tier digital and marketing stack that covers ordering, messaging, analytics, and above all, incredible hospitality.”

“From the beginning of our partnership, our objective was clear: to enhance the guest experience, drive traffic, and grow sales. When the goals and teams align, it’s a great environment to build a best-in-class solution,” says The Plein Air Group Co-CEO Jason Abelkop. “We’re incredibly excited about the possibilities ahead.”

“We are thrilled to bring LJS’s vision to life alongside the best and brightest in the industry,” says Catherine Tabor, Founder and CEO at Sparkfly. “Together, we're paving the way for a new era of customer engagement that prioritises convenience, personalisation, and a seamless experience."

The initial phase of the project went live in April.