Joybird enhances free design tools with 3D Cloud powered Space Planner mobile experience

Joybird, a subsidiary of La-Z-Boy Incorporated and manufacturer and retailer of customisable upholstered furniture, has announced the roll-out of its upgraded 3D Space Planner design tool.

This has been built to bridge the digital and in-store shopping experience for shoppers and interior designers and is powered by 3D Cloud.

“The demand for a seamless mobile experience was clear, with at least 70% of our traffic coming from mobile devices,” says Gerardo Ornelas, VP and General Manager at Joybird. “This enhancement means that customers and associates can stay connected in real-time, with immersive 3D tools that truly bring designs to life, whether they’re collaborating in a showroom or at home.”

With the new mobile Space Planner view, customers can access, review, and share previously created room designs and Joybird furniture combinations from their mobile devices with friends or showroom associates, bridging the showroom and online experiences.

Web-based augmented reality (WebAR) capabilities allow customers to visualise Joybird furniture in their own space, providing an immediate sense of scale and fit without leaving home and without needing a desktop/laptop computer.  

“Our mission was to make mobile furniture shopping as intuitive and rich as in our showrooms,” Ornelas says. “The goal is to meet our customers where they are and instill confidence in purchases. This mobile update is a pivotal first step in bringing full design functionality to mobile, allowing a dynamic, collaborative experience right at our customers’ fingertips."

The mobile 3D Space Planner offers a simplified yet fully immersive experience, leveraging a new texture format that reduces file sizes without compromising visual quality.

With an extensive catalogue of Joybird’s customisable furniture pieces, users can now explore colours, materials, and styles on their phones.

“Joybird is a true innovation leader in the furniture industry, consistently first to market with new approaches to furniture marketing and retail technologies,” says Beck Besecker, CEO and Co-Founder at 3D Cloud.

“They have innovation in their DNA and truly walk the walk. It’s inspiring to work with a company that is so committed to pushing boundaries and enhancing the customer experience in creative, meaningful ways." 

2024 RTIH INNOVATION AWARDS

3D technology was a key focus area at the sixth edition of the RTIH Innovation Awards.

The awards celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering.