Fast casual brand Blaze Pizza taps Bikky customer data platform for actionable insights
Bikky, a customer data platform built for restaurants, has announced a partnership with Blaze Pizza, which currently has more than 275 restaurants across the US, Canada, and the Middle East.
Siloed data and an incomplete understanding of guest behaviour was making collaborative decision-making a challenge. “We had a lot of great partners on the tech stack side, but we didn’t have very good actionable data insights,” says Chief Marketing Officer, Casey Terrell. “We could pull information from lots of different places, but we couldn’t marry it together.”
Terrell had previous experience with Bikky, and felt a CDP was the only way to build a shared perspective rooted in real guest insights. “You cannot connect online and offline transactions to get a single view of your guests without a CDP,” he says.
Blaze Pizza is now leveraging Bikky across the organisation to build a unified view of guest behaviour and a data backed foundation for future decisions.
Bikky revealed that almost half of Blaze Pizza’s guests were new. This highlighted for Terrell an opportunity to strengthen guest retention by enhancing operations and pinpointing aspects of the guest experience that could be improved to drive repeat visits.
“Bikky was turnkey from the start. Day one, I could see which of our guests were new, returning, engaged, etc.,” says Terrell. “And by partnering with operations and our COO, Jaime Denney, where we might improve retention.”
Going forward, Blaze Pizza plans to integrate Bikky into its media strategy, measuring the impact of campaigns on guest acquisition, optimising media spend, and using guest data to guide promotion and menu decisions. “It’s going to be seamless,” says Terrell. “Bikky is truly restaurant specific, we won’t have to customise anything.”
“We’re excited to partner with Blaze Pizza, a brand that redefines the pizza category. Now, they’re redefining how large restaurant brands can use data to grow traffic and frequency,” says Abhinav Kapur, CEO at Bikky.
“Casey and the team understand that winning in this environment isn't just about having a great product, it's about understanding your guests well enough to make the right calls on retention, promotions, and growth."
2025 RTIH INNOVATION AWARDS
Customer data platforms were a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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