Mindbody connects with Rokt as it looks to deliver highly relevant ad experience to its members

Mindbody, a technology platform for the wellness industry, is set to offer more relevant ads to its membership community through a new partnership with Rokt.

Rokt's AI powered Brain will help Mindbody in its efforts to create a seamless customer experience on its app while also controlling the types of offers eligible to be displayed to members.

"Rokt's technology enables us to deliver ad messaging that complements the customer experience rather than disrupts it," says Alice Shen, Director of Strategic Partnerships and App Ecosystem at Mindbody.

"This partnership reinforces our commitment to ensuring post-booking messages are relevant, non-intrusive, and thoughtfully curated. We continue to work closely with Rokt to identify brands whose offerings align with our customers' interests and values."

"Mindbody is one of the top wellness platforms in the world, so we're thrilled to support the company by bringing its members an elevated experience through tailored offers that truly resonate with them and their lifestyle," says Ashley Firmstone, SVP, Global Enterprise Growth at Rokt.

"Given the explosive growth of the wellness industry, this is the ideal moment for Mindbody to expand the ways it helps its members forge healthy habits outside of the fitness studio."

2025 RTIH INNOVATION AWARDS

AI will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.