General Atlantic backed Torchy’s Tacos boosts hiring process with deployment of LANDED GenAI powered platform

Torchy’s Tacos is overhauling its hiring process with AI.

Backed by General Atlantic, the venture opened 10+ locations in new markets in 2024 and has several upcoming launches in 2025. To support this, it has partnered with LANDED, a generative AI powered hiring platform and says that the partnership has cut hiring time by 66% and reduced turnover by 62%, all while delivering a personalised applicant experience.

“LANDED has been instrumental in helping us scale our hiring process while maintaining a high standard for candidate quality,” says Ramon Torres, Senior Director, Talent & Total Rewards. “We’re not just filling roles - we’re bringing in people who are the right fit from the start. This has led to stronger engagement, higher retention, and more cohesive teams.”

Integrating with Torchy’s existing systems, the solution vets for personality, enthusiasm, and role suitability. “Our operators are the heartbeat of Torchy’s,” says Torres. “By equipping them with the right tools, like LANDED, we’ve saved them dozens of hours each week. This gives them the opportunity to focus on what really matters - mentoring their teams, creating a great work environment, and delivering the Damn Good experience that makes Torchy’s special.”

“We’ve always believed that great food starts with great people,” says Pamela McAfee, Talent Acquisition Partner. “Many of our team members started out as guests, drawn in by our welcoming atmosphere and passion for quality. We wanted a hiring experience that made them feel just as valued. LANDED helps us do that at scale, ensuring that we stay true to the culture that’s always been at the heart of Torchy’s.”

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Thursday, 3rd July.

This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

Key 2025 dates

Friday, 23rd May: Award entry deadline 

Tuesday, 27th May: 2025 finalists revealed

Wednesday, 28th May - Friday, 13th June: Judging days

Thursday, 3rd July: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.