AF Blakemore taps Logile Labour Planning suite to optimise its workforce performance

Logile, a provider of AI driven workforce and store operations solutions, reports AF Blakemore & Son has chosen its Labour Planning suite to unify its workforce management and standardise labour practices across its retail operations.

AF Blakemore, which operates more than 240 SPAR stores and serves over 900 communities through its wholesale network across England and Wales, signed an agreement with Logile in September and has recently begun initial implementation.

“We had a limited and very manual approach to managing labour consistently across our estate, which meant we weren’t always achieving our goal of having the right people doing the right things at the right times,” says John Gallifant, Head of Central Operations at AF Blakemore.

“Logile gives us the clarity and control to make better decisions, align labour with key business metrics, and ultimately create a consistent and exceptional experience for both our customers and our teams.”

Before partnering with Logile, AF Blakemore relied on a manual, Excel-based labour model that lacked the sophistication to account for business seasonality, evolving store formats and performance trends. It can now link labour decisions directly to operational data, improving accuracy and accountability at every level.

“AF Blakemore’s investment in modernising its labour planning represents a strategic step towards building a more connected, data driven retail organisation,” says Purna Mishra, Founder and CEO at Logile.

“We’re proud to partner with such a respected name in UK retail and look forward to helping them drive sustainable performance improvements and workforce engagement.”

Through its implementation of Logile’s solutions, AF Blakemore says that it aims to realise long-term benefits including more accurate forecasting, improved labour productivity and a scalable framework for continuous optimisation as business needs evolve.

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