Inclusive lingerie specialist Adore Me deploys Veesual AI powered virtual try-on experience technology
Veesual has announced a partnership with Adore Me, bringing its AI powered virtual try-on experience to the company’s entire product line.
The inclusive lingerie specialist has decided to roll-out Veesual’s Mix&Match experience after an initial test.
Results from that included a 48% uplift in conversions from category page visits, and 2.3x longer time spent on product pages with the technology.
Maxime Patte, CEO and Co-founder at Veesual, says: This partnership isn’t just about efficiency; it’s about building trust with shoppers, making the try-on experience fun, seamless, and accurate, especially for a brand like Adore Me that’s committed to extended sizing and inclusivity.”
“A huge thank you to Ranjan Roy, SVP of Strategy at Adore Me, for his collaboration.”
2024 RTIH INNOVATION AWARDS
Inclusive retail is a key focus area for the sixth edition of the RTIH Innovation Awards, which are now closed for entries.
The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.
Key 2024 dates
Friday, 25th October: Award entry deadline
Tuesday, 29th October: 2024 shortlist revealed
30th October-6th November: Judging days
Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.
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