Amazon adds Morrisons More Points to Morrisons on Amazon store and rolls out new features

Amazon and Morrisons reports that customers can now earn MorePoints - Morrison’s loyalty scheme - when shopping on the Morrisons on Amazon store. 

These can be claimed back as Morrisons More Card Fivers to spend either in the UK grocery retailer’s stores or on its website.

A launch deal will see five points available on every eligible Morrisons product, as well as 500 points for customers who register their loyalty account and spend £70 in a single order during the first two weeks after registration.

Elsewhere, Amazon has announced the introduction of ‘Grocery Day’ which means that customers can now book a recurring weekly delivery slot, with their basket pre-filled with their regular items.

It has also introduced a delivery pre-reservation feature allowing people to reserve a slot up front for a period of up to 60 minutes to ensure they can secure the delivery time that suits them the best.

The announcement comes as Morrisons and Amazon launch Morrisons on Amazon in Oxford.

Russell Jones, Director for Amazon Grocery Partnerships Worldwide, says: “We are committed to investing in ways for customers to get the best value for their weekly shop, and the integration of More Points to Morrisons on Amazon is a great new way for customers to be rewarded whilst getting their same day grocery deliveries.”

“Our partnership with Morrisons continues to go from strength to strength and the expansion to even more customers marks a significant milestone in our bid to build a best-in-class grocery shopping experience, where grocery shopping is simple, fast, and affordable.”

Charlotte Exell, Online Director at Morrisons, says: “As we continue to build on our important partnership with Amazon, we’re thrilled that customers can now earn More Card Points on their groceries as part of our Morrisons on Amazon service.”

“The new launch is an important step in our mission to provide even more value and flexibility for our loyalty shoppers, making it easier than ever for customers to benefit from their More card wherever they shop.”

Earlier this year, Amazon opened up grocery shopping to all of its customers including those without Prime membership.

Prime members can get free same day or next day delivery with a two-hour delivery slot subject to minimum spend when ordering from Morrisons on Amazon, with other customers paying a minimum £3 delivery charge.

2024 RTIH INNOVATION AWARDS

Grocery delivery is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.