Asda inks multi-year partnership to boost its Express Delivery service powered by Uber Direct network
Asda has signed a new multi-year preferred partner agreement with Uber Direct, Uber’s white label quick commerce service, to increase the number of locations offering rapid delivery.
Uber Direct and Asda have worked together since 2021, when the grocery retailer first launched its on-demand proposition. Asda now lays claim to one of the largest same-day delivery offerings in the UK market, and this forms one of the core pillars of its online business.
The extended tie up will increase the availability of its Express Delivery service, involving its conviences stores offering and powered by Uber Direct’s courier network - the same one that is used by Uber Eats. This is also enabling Asda to fulfil large basket orders nationwide.
The service originally enabled orders to be delivered from approximately 300 superstores across the UK, and this was expanded to ten new superstore locations in H2 2025. The plan is to now expand the proposition to more locations in 2026.
Barney Burgess, VP of Online at Asda, says: “Express Delivery has proven particularly popular with our customers, enabling them to have their everyday essentials delivered within hours of placing an order.”
“Uber Direct’s strong performance and reliable service has been vital in helping us to grow the service to date. We are excited to continue growing our partnership with Uber Direct and to keep delivering an exceptional and convenient service to our customers.”
Caroline Varga, Regional Manager, Uber Direct EMEA, says: “It’s been incredibly exciting to be part of Asda’s growth journey these last few years, and we look forward to building an even closer relationship.”
“This deal is a testament not just to the strength and competitive advantage provided by our white label delivery service, but also a reflection of the success we’ve seen through the wider Uber partnership, across both the Uber Eats and Uber Direct platforms.”
2025 RTIH INNOVATION AWARDS
On demand delivery ws a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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