Australian retailer Priceline Pharmacy teams with Zitcha to ramp up retail media network push
Priceline Pharmacy, an Australian health and beauty retailer which is part of Wesfarmers Health, has announced a partnership with retail media platform Zitcha.
Jack Byrne, CEO APAC at Zitcha, says: “Retail media is one of the most powerful levers for brands to connect with consumers at scale, and Priceline Pharmacy is uniquely positioned to unlock its potential in health and beauty.”
“With more than nine and a half million loyalty members and an extensive national footprint, Priceline Pharmacy gives advertisers a rich environment to influence customer decisions at every stage of the journey.”
“Our omnichannel platform enables Priceline Pharmacy to activate onsite now, and we’re working closely with the team to build capability from the ground up, helping to educate teams and suppliers so they can maximise the opportunity.”
Corrina Brazel, General Manager Marketing at Wesfarmers Health, comments: "The continued progression and optimisation of our retail media network is a significant opportunity for both Priceline Pharmacy and our supplier partners.”
“With Australia’s largest health and beauty loyalty programme and a large national store footprint, we’re uniquely positioned to offer brands powerful, data driven opportunities to connect with shoppers across multiple touch points. Partnering with Zitcha enables us to now also deliver scalable media solutions while driving commercial outcomes for our business and our suppliers”
Foundational supplier brand partner McPherson’s was part of the the launch of Sponsored Search at Priceline Pharmacy.
“This initiative allows us to connect with beauty shoppers in more meaningful and personalised ways at the very moment they are seeking solutions,” says Aidan Bartholomeusz, Omnichannel Manager at McPherson’s.
“Collaborating with Priceline Pharmacy in this way underscores our commitment to building the category, driving growth and ensuring our brands continue to lead. We’re incredibly excited about the future of retail media and the opportunities our ongoing partnership with Priceline will unlock for our shoppers.”
2025 RTIH INNOVATION AWARDS
Retail media was a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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