Here's why Currys' work on TikTok is one of the biggest social media success stories of recent times

Currys recently hit 200,000 followers on TikTok, leading Niall McGarry, Founder at Fabric Social, to flag up "the work between our two teams that has been widely regarded as the biggest social media success story of recent times".

In a LinkedIn post, he said: "This is a true best in class example of a heritage business embracing the opportunity that consistently presents itself in the chaoticly disruptive era we now live through.  A platform specific approach, adopting trends in their infancy, an inate understanding of the venacular of now, and nourishing not managing when it comes to community, have all been instrumental."

McGarry praised an initiative that has resulted in 100 million + organic views, millions of likes, comments and shares, and countless endorsement opinion pieces on LinkedIn, international TV and radio coverage, which have all, in part, contributed to the overall health of the Currys business.

He commented: "It, quite literally, could not have gone better.  And there is so much more to come as we strengthen our relationship and get the opportunity to work with the wider marketing department at the retailer.”

“A huge thanks to Ryan Todd (Senior Social Media & PR Manager at Currys), Sarah Leat (Head of Marketing, Promo Planning, Social & PR) and Dan Rubel (Brand & Marketing Director) for giving us the opportunity a year ago and the brilliant in-house social team at Currys and brilliantly guided by Josh Wright, Anthony Savva, Lauren Sarginson, Adam W., Alex Kalli, Theo Marlow, Katie Seymour, Andrew Mitham and more on the Fabric side.  A truly collaborative effort."

2024 RTIH INNOVATION AWARDS

Social commerce was a key focus area at the sixth edition of the RTIH Innovation Awards.

The awards celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering.