Walmart Connect Mexico picks Advertima to power in-store retail media offering push

Walmart Connect Mexico has announced what is pitched as the world’s largest in-store audience intelligence roll-out, deploying thousands of AI sensors across hundreds of Walmart hypermarkets. It says that this marks the first time real-time audience measurement and audience-based activation are being scaled at this level inside physical retail.

Walmart Connect Mexico has selected Advertima to power this initiative. Each sensor captures the shop floor in 3D over distances exceeding 30 metres and supports multi-3D zoning, allowing a single sensor to inform multiple digital and non-digital media touchpoints in parallel.

It is claimed that this approach makes it possible to cover all relevant in-store media assets across hundreds of Walmart Supercenters with thousands of audience sensors, a critical requirement given the size, layout, and operational complexity of Walmart’s hypermarket environments.

“Walmart Connect has always built retail media around audiences, performance, and measurable outcomes,” says Jonatan Fasano, Business Development Director at Walmart Connect Mexico.

“When we looked at how in-store retail media needs to evolve, it was clear that the same principles must apply inside the physical store as well. Advertima demonstrated a clear understanding of what this requires in hypermarket environments, and the ability to execute it at scale in a privacy first way.”

“Walmart Connect has shaped retail media like few other players in the industry,” says Iman Nahvi, Co-Founder and CEO at Advertima. “That the organisation effectively defining this category aligns with our view of how in-store retail media must work in the future is the strongest validation we could receive. It reinforces that audience intelligence, not screens, is the foundation of the next generation of retail media.”

2026 RTIH Innovation Awards

Retail media will be a key focus area at the 2026 RTIH Innovation Awards.

The awards will open for entries in April. They celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Thursday, 15th October.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.